WEB AR - 8TH WALL
FIFA World Cup
Adidas Giants
Creative Director
The World’s biggest AR activation, that went from experience to campaign
With the world cup being held in the MENA region for the first time, Adidas wanted a ground breaking way to help a new generation of fan connect to the World Cup, the brand and thier iconic ball.
With this this is mind we leaned into the fact that this was billed as a true giant of the sports last game : Messi. And as such we brought him to the region as a giant that anyone could experience through web AR.
We had a giant match balls on the groudn trhoughout the MENA region.
We ahad an AR and LED live synced display on the world’s biggest building and biggeest screen.
We added a QR code to the TVC going across the region so people could bring it into their home.