VIRTUAL REALITY - HTC Vive
VR Director / Creative Director / Animation / Physical Build Direction / Co-Producer
A blend of technology, art and fashion. I was approached by fashion photographer, Roland Lane, to create a VR piece centred around one of Philip Treacy's creations. After many meetings with the great man himself. I pitched to SXSW and once we had the go ahead, set about creating a crack team to bring our vision to life. The first part of a trilogy it, it based upon Philip Treacy's "Madonna" hat. As such, I set about creating a the "Spiritual" part of the trilogy.
I'm a strong believer that VR is only part of the experience as such, I got a small team together to create the physical installation including lighting installation designer, Lucio Cavallari and architect, Matthew Lambert (yes, he's my brother!).
It was a truly crack team and the result was a unique, visceral piece of art.