MIXED REALITY
Microsoft
Concept / Creative Direction / Art Direction / UX / Animation
One of two external supplier projects certified and recommended by Microsoft.
We’re all very aware of the Hololens as a tool for engineering applications, but how can it have practical applications in a commerical environment? How can it be used to reduce our carbon footprint? Microsoft turned to us to answer these quesitons.
Following the queality of Hololens work, produced in collaboration with Nike, Microsoft regard us as the go-to global partner to showcase the power of Unreal engine on Hololens 2.
The brief was to produce a single experience which would showcase high value items in a commercial, monitoring and engineering capacity. Being me, I decided the best way to do this would be to wrap it into a single narrative journey. Levearging our contacts at Ford and the recent release of “Ford vs Ferrari, I decded to focus on the Ford GT40 Mark II, as the narrative vehicle.
From concept,through script, UX and animation, I created a narrative of increasing interaction complexity. The expereince itself serving as the tutorial. Starting with the beauty section which was investigating the innovative frame of the car and culminating in the engineering section which allowed you to change the brake pads.
This was a crack squad of top people. Who you ask? Top. People.
Long time colloborators such as Alessanro Rustighi, UI designer extraordinaire, worked alongside myself and the coding king, Nacho Fernández. First pick sound designer and composer Andreas Wittich layed down haptic feeling UI sounds and the backing track which felt inviting and engaging, without being overbearing.
It serves as a Microsoft, best in class, case study of what the HL2 is capable of when combined with UE. Check out that case study here.