Alex Lambert Immersive
Spatial & Experiential Technology Creative - Combining XR tools and creative to produce beuatiful, imapctful work.
Inition_FacebookTable on Vimeo (0-00-38-06) (0-00-06-253).png

Touch Table - Facebook

TOUCH TABLE

Facebook

Concept / Creative Direction / Art Direction

Facebook wanted an exciting, innovative way to show off the power of their data at a one-day event hosted in Paris for Facebook staff and selected partners. They specifically wanted to display how the sports data they collected could be used to assist businesses in their advertising and marketing efforts. KEY DATA Who: Facebook EMEA What: An Interactive Sports Data Display Where: Paris, France When: February 2016 Tech: MultiTaction touch-interface SOLUTION INITION used the MultiTaction Touch Interface in conjunction with a range of data sets linked to various different sports to demonstrate the depth of data that Facebook have at their hands. Users were able to focus on a particular sport and then delve deeper into it in terms of key facts and figures, as well as social buzz and interesting fact and case studies. Through the collaborative touch interface, the user was also able to compare different sports simultaneously. RESULTS FROM FACEBOOK “We are a technology company and pride ourselves on spearheading and being at the forefront of innovation. Through my role in events, we care constantly trying to find great ways to show content in as interesting and impactful way as possible - the multi touch table helped us achieve that goal. We've never used anything like this in EMEA – it is the first of it's kind at our events and drew a lot of attention from guests. Rather than being faced with facts and figures on a one-sheeter, guests could now digest information at their own pace - expanding and delving deeper into whatever they found interesting. It was a real hit at the show and the delight on guests faces was visible. The whole team at INITION were an absolute dream to work with – efficient, flexible and unbelievably helpful – would love the opportunity to work with them again and wouldn't hesitate to recommend them to any of my colleagues.” - Saba Hudson-Kozdoj, EMEA Events Manager
 

Bringing masses of data to your fingertips

Facebook is not only one of the largest social media platforms in the world, it is also one of the most comprehensive databases.  Our brief was to make this simple, accessible and fun.  A way to let potential clients realise how simply this data can be harnessed to target consumers.   

 
 

We made the data tactile and responsive through the use of clear acrylic pucks and feather light touches.  You could get hands on with the data.

The most challenging part was creating the UX which boiled down over 50 pages of sparse and disparate data into a coherent and navigable format.  To do this I called on my brother, Daniel Lambert, who also designed the UI.

The result was a collaborative tool which engaged potential clients and acted as a talking point.  It demystified the data through a simple use of a complex technology.