EE / Saatchi Talk / Hologram

EE, the UK’s largest subscription business, teamed up with the legendary DJ Fatboy Slim to create an unforgettable event. On October 19, 2023, the iconic Alexandra Palace in London was transformed into a futuristic stage, featuring the world’s largest holographic performance.

EE’s ambition to become the UK’s most personal and customer-focused technology brand was brought to life through this groundbreaking event. The goal was to create a unique and immersive experience that would resonate with audiences nationwide.

The holographic stage, a towering 50 meters above Alexandra Palace, was a marvel of modern technology. Using advanced visual techniques, a stunning hologram of Fatboy Slim was projected, creating a mesmerizing spectacle that lit up the London skyline. The performance was live-streamed on EE’s Instagram, allowing fans from all over the UK to join in the excitement.

One of the highlights of the event was the inclusion of dance videos from fans across the UK. Selected from submissions on Instagram and TikTok, these videos were integrated into the performance, making fans virtual backing dancers for Fatboy Slim’s hit track “Praise You.”

The event was a massive success, with thousands of fans tuning in to watch the live stream. The innovative use of holographic technology and the interactive elements created significant buzz and engagement on social media. EE’s brand was reinforced as a leader in technological innovation, committed to enhancing customer experiences.

Mat Sears, Corporate Affairs & Communications Director of EE, praised the event, stating, “New EE is on a mission to inspire the innovator in everyone. This unique collaboration with Fatboy Slim brought our ambition to life in a way that resonated with consumers and excited the media.”