NIKE FUTURE PROJECTS
Creative Director / Art Director / UX Designer / Animation
EXPERIMENTAL HOLOLENSS CONTENT
LIVE STUDIO VIRTUAL PRODUCTION
I worked with Nike to help realise how new technologies could be used to improve a wide range of production, certification and sales processes.
Born from a desire to reduce their CO2 footprint, we employed holographic trainers to demonstrate high fidelity, interactive product. This means less samples to be produced, destroyed, shipped and protected from copyright issues. As they say at Nike “Keep it tight”!
The below digital designs we put together by my man, long term collaborator, Alessandro Rustighi.
Nike asked to design an interactive virtual production set for thieir annual, internal, global address.
