VODAFONE X BRITISH & IRISH LIONS
AUGMENTED REALITY & AI APP - iOS & ANDROID
Concept Development / Creative Direction / Art Direction / Character Direction
We created a digital campaign which enables fans to unite behind the BIL Rugby team.
Fans downloaded the app and took a picture of themselves. This was automatically uploaded and studied by AI, with Wolff 3D / “Ready, Player, Me” which delivered them a full 3D Avatar of themselves as a rugby player.
This can then be interacted with in AR and a whole host of ways yet to be released…!
Their avatar could be used for WhatsApp Stickers and minigames as well as being placed in the physical world through AR.