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AUGMENTED REALITY & AI APP - iOS & ANDROID

 

AUGMENTED REALITY & AI APP - iOS & ANDROID

Vodafone x British & Irish Lions

Concept Development / Creative Direction / Art Direction / Character Direction

 

We created a digital campaign which enables fans to unite behind the BIL Rugby team.

Fans downloaded the app and took a picture of themselves. This was automatically uploaded and studied by AI, with Wolff 3D / “Ready, Player, Me” which delivered them a full 3D Avatar of themselves as a rugby player.

This can then be interacted with in AR and a whole host of ways yet to be released…!

Their avatar could be used for WhatsApp Stickers and minigames as well as being placed in the physical world through AR.