AR - Sacramento Kings



Sacramento Kings Stadium

Creative Direction / UX & UI Design / Marker Design


Deriving a high level of detail from the architectural CAD data, the AR app enabled users to zoom in so far as to see the unique vantage points of individual seats within the stadium, along with the eco-friendly design of the centre’s structure. Audio was integrated into the app to further augment the experience, illustrating the capability of the venue to also function as an entertainment precinct for live music events and performances.


The augmented reality presentation is being used by KellyOCG sales teams and at external trade shows and industry events such as the CWS Summit which they sponsored last month. The augmented reality application generated a real buzz at the Summit, and attracted and engaged attendees in the AR experience whilst informing them about the company and their business practices.