AR - TATA Communications



TATA Communications

Concept / Creative Direction / Script / Storyboard / 3D Animation / Art Direction / Marker Design


TATA Communications wanted an engaging and interactive way to bring to light their partnership with Formula One Management.  I thought an AR piece bringing the speed and dynamics of F1, combined with the intuitive, hands on and exploratory nature of augmented reality was the perfect fit.  

Here, a stylised racetrack was brought to life using 3D animation, 2D motion graphics and data visualisation to give users an insight in all they contribute to the sport.  Users would touch buttons to reveal different aspects of said communications, allowing them to dig as deep as they desired and giving them large rewards for little interaction.