AUGMENTED REALITY - iOS
Kelly OCG
Concept / Creative Direction / Script / Storyboard / 3D Animation / Art Direction / Marker Design
KellyOCG a global leader in innovation talent management solutions, commissioned Inition to create an interactive presentation demonstrating their business model. Inition used its latest augmented reality research and development work to create a unique execution featuring a 3D cityscape with interactive information overlaid.
The augmented reality presentation is being used by KellyOCG sales teams and at external trade shows and industry events such as the CWS Summit which they sponsored last month. The augmented reality application generated a real buzz at the Summit, and attracted and engaged attendees in the AR experience whilst informing them about the company and their business practices.