AR - Swiss Development Group



Swiss Development Group

Creative Direction / Marker Design


How do you effectively market an $85m penthouse on Lake Geneva, to time poor billionaires who won't come to see it?  You take it to them by allowing them to view in AR.  Then you compare scale to things they recognise.  The atrium is 8 Bentley's high for example and the apartment's width is the length of an Airbus A380.  We also gave them access to 3D renders of the interior and views from the appartment.